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The English Edit
Edit 43: Welcome to the Dupe Economy

Edit 43: Welcome to the Dupe Economy

Speed, scale, and shamelessness

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Lauren English
May 28, 2025
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The English Edit
The English Edit
Edit 43: Welcome to the Dupe Economy
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You can tell a lot about a generation by what they consider aspirational. Millennials had their Diptyque candles, their Cuyana totes, and their Instagram-worthy investment pieces. Gen Z? They're adding a $13 version of that to their carts on TikTok.

Dupe culture isn’t new… but the speed, scale, and shamelessness of it in today’s world is. What once lived…

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