Edit 43: Welcome to the Dupe Economy
Speed, scale, and shamelessness
You can tell a lot about a generation by what they consider aspirational. Millennials had their Diptyque candles, their Cuyana totes, and their Instagram-worthy investment pieces. Gen Z? They're adding a $13 version of that to their carts on TikTok.
Dupe culture isn’t new… but the speed, scale, and shamelessness of it in today’s world is. What once lived…
Keep reading with a 7-day free trial
Subscribe to The English Edit to keep reading this post and get 7 days of free access to the full post archives.