Edit 30: Is rebranding too much of a risk?
This rebrand will go down in history...
What comes first, the brand or the story?
To answer that question, let’s play a game: I’ll show you an image from a campaign, and you try and guess which brand created it.
Unless you’re a literal embodiment of the “I’m feeling lucky” button on Google’s homepage, you probably didn’t guess Jaguar. Wait… Jaguar as in, the British automotive com…
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