Edit 25: How Aritzia Owned Everyday Luxury

The subtle strategy with significant results

You’ve probably noticed Aritzia everywhere recently — and that’s because they are. 

From online to in-store, the Canadian retailer is having a moment (and has been for the past five years). Not only have they been riding the wave of popularity among shoppers, but in the last fiscal year alone they’ve managed to more than double their revenue to C$2.3 bil…